SKU: 24483330700
purple succulent turning green

purple succulent turning green Black Rose

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Description

purple succulent turning green Black RoseIntroducing the black rose, known as Aeonium Zwartkop', a beautiful variety of Aeonium arboreum. The name "Black Rose" comes from its leaves, which have a deep purple black tint that resembles roses. It is not a rose, but a succulent plant from the Crassulaceae family. The black rose Aeonium zwartkop has several other common names, such as Aeonium arboreum zwartkop, Aeonium black rose, purple crest aeonium, Aeonium 'black beauty', or tree aeonium.

Introducing the black rose, known as Aeonium Zwartkop', a beautiful variety of Aeonium arboreum. The name "Black Rose" comes from its leaves, which have a deep purple-black tint that resembles roses. It is not a rose, but a succulent plant from the Crassulaceae family.

The black rose Aeonium zwartkop has several other common names, such as Aeonium arboreum zwartkop, Aeonium black rose, purple crest aeonium, Aeonium 'black beauty', or tree aeonium. 

Hailing from the Canary Islands and reaching 5 feet in height and 3 feet in diameter at maturity, the black rose aeonium forms clumps and is sure to make a statement wherever it's planted.

When grown in full sun, the foliage takes on a deep, almost black color, which is why it's often referred to as the "Black Rose."

When grown in partial shade, the rosettes display a beautiful combination of purple-red hues with a green center. It's such a versatile plant that can add a touch of elegance and drama to any garden or succulent collection.

The flowers of Aeonium zwartkop bloom in the spring and produce clusters of small, yellow, star-shaped flowers that emerge from the center of its rosette-shaped foliage. The contrast between the dark purple-black leaves and the bright yellow flowers creates a stunning display. The flowers attract bees and other pollinators, adding life and movement to your garden.

Being a winter-growing plant, the Aeonium arboreum enters a state of dormancy during the scorching hot summer; during this time, the older leaves simply curl towards their points of growth rather than falling off entirely, giving the appearance of a black rosebud that is about to bloom. It's like a little garden masterpiece!

When and How to Water Your Black Rose  

From fall through spring, during its active growing season, Aeonium 'Black Rose' should be watered every 7–10 days, only when the top 1-2 inches of soil is completely dry. This is when the plant is most active, producing new leaves and expanding its rosettes. If under-watered during the growing season, you may notice the stems shriveling and leaves slightly puckering, but they'll quickly bounce back once hydrated.

In the summer months, when the plant enters dormancy, watering is reduced drastically to every 2–4 weeks or less. Aeonium 'Black Rose' naturally slows its growth or temporarily halts it during hot summer weather, especially in warmer zones or indoor conditions.

The plant conserves moisture during this rest period, so watering too often can lead to leaf drop or root problems. Only water if the plant begins to look overly stressed or if the soil has been dry for a prolonged time, again, always check at least two inches deep before watering.

Light Requirements - Where to Place Your Black Rose Succulent 

When growing the black rose succulent indoors, it's important to provide it with bright, indirect light for at least 4-6 hours a day. Keeping it in a well-lit area will help maintain the deep coloration of its leaves and promote healthy growth.

When grown outdoors, the black rose aeonium thrives in full sun to partial shade. In full sun, the foliage of this succulent turns almost black, which is why it's often referred to as the "Black Rose."

The intense sunlight brings out the deepest coloration in its leaves, creating a striking visual contrast. However, if you prefer a different look, placing it in partial shade will result in rosettes that display purple-reddish hues with a green center.

Remember, if your Aeonium 'Zwartkop' is exposed to too much direct sunlight and is not used to it, then there is a chance that the leaves might get damaged. It's critical to remember that during a heatwave or periods of extreme heat, your black rose succulent can get sunburned. You can protect the plant in this situation by moving it indoors or to a shaded area.

Optimal Soil & Fertilizer Needs 

The Aeonium zwartkop prefers sandy, well-drained soil, as excess moisture can promote root and stem rot. Planting them in ordinary soil will result in compacted roots, stunted growth, and most likely root rot. Instead, make or buy a well-draining potting mix, or ideally use our specialized succulent potting mix that contains 5 natural substrates and mycorrhizae to promote the development of a strong root system that helps your Aeonium succulent to thrive.

A small amount (5-10-5) of NPK fertilizer once a year in the spring will do wonders for your plant's health and growth. Using a natural fertilizer ensures that other beneficial compounds and microbes are added to the soil without the use of harsh chemicals. Show your succulent some love with awesome natural fertilizer and watch it thrive.  

Optimal Indoor Temperature & Humidity 

Aeonium 'Black Rose' thrives indoors at temperatures between 65–75°F with low to moderate humidity levels around 30–50%.

Keep your Aeonium away from cold drafts, heating vents, and sudden temperature changes. Place it near a bright window with indirect light, and ensure the space remains dry and airy to mimic its native Mediterranean-like climate.

Hardiness Zones & More

In the United States, this is mostly an indoor plant, but if you live in southern Florida or Hawaii, then you can cultivate it outdoors in USDA zones 9-12.

They are not cold- or frost-tolerant, you should plant them indoors or put them in a pot.

Move them indoors during the winter if you live outside of these regions. 

As for humidity, this succulent is adaptable and can tolerate average indoor humidity levels. However, it's important to provide good air circulation to prevent any issues with excessive moisture or stagnant air.

Wildlife - Black Rose Succulent Attracts the Following Friendly Pollinators

The Black Rose Succulent is known to attract a variety of friendly pollinators such as bees, butterflies, and hummingbirds with its vibrant blooms and sweet nectar. These pollinators play a crucial role in the plant's reproduction process by transferring pollen from one flower to another, ultimately helping the succulent thrive and produce seeds.

Butterflies
Bees
Hummingbirds
Lady Bugs
Multi Pollinators
Other Birds

According to the ASPCA, the Black Rose Succulent is non-toxic to humans and pets. It is safe to touch and is a popular choice for indoor houseplants due to its unique appearance and low maintenance requirements.

How to Propagate Your Black Rose Succulent

To propagate the black rose aeonium, one common method is through stem cutting. Simply take a healthy stem from the mature plants, making sure it is at least a few inches long. Allow the cutting to dry for a few days to form a callus, which helps prevent rotting. Then, plant the cutting in well-draining soil and keep it lightly moist until roots develop. With minimal water and full sun exposure requirements, this perennial is perfect for those looking for a low-maintenance addition to their garden or indoor space.

Key Takeaways

  1. The Black Rose Succulentis famous for its dramatic, rosette-shaped foliage in deep burgundy to nearly black hues, making it a striking focal point in any garden or collection.
  2. In late winter to early spring, mature plants produce tall stalks with clusters of bright yellow, star-shaped flowers, creating a striking contrast against the dark foliage.
  3. Aeonium ‘Zwartkop’ is highly drought-tolerant, requiring minimal watering, making it an excellent choice for xeriscaping or low-maintenance gardening.
  4. This winter-growing perennial, enters dormancy during hot summers, with older leaves curling towards growth points, resembling a black rosebud about to bloom.

Final Thoughts

Overall, the Aeonium zwartkop (black rose) is a unique and elegant succulent that can be a great addition to any indoor or outdoor space. Its dark foliage adds elegance and can be easily cared for with bright, indirect light indoors or full sun to partial shade outdoors. Keep your black rose aeonium away from cold, drafty windows and air vents if you are growing them indoors in a cold climate. The plant's distinctive black foliage or vibrant purple-reddish hues make it a standout in any garden or indoor decor. Its rosette-shaped leaves and compact growth habit add visual interest and can be a conversation starter.  

Be sure to add the ‘Aeonium arboreum ‘Zwartkop’ (black rose succulent) to your collection today and elevate the beauty of your home or garden, with this stunning-looking plant. 

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4.5 ★★★★★
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Abbie Rafael
Lowell, US
★★★★★ 4
nice quality, great size
This is a nice quality. It is a very good size for large dogs. I have a German Shepherd and it's a very good size for her. She took it when I first attempted to give it to her and she chewed on it for a minute, but then didn't want anything to do with it. If I put peanut butter on it and freeze it she does go for it, just licking the peanut butter off of it and then loses interest again. She has no interest in chewing it. I view it more as a lick mat that she can carry around than anything else, which can get messy if not supervised. Maybe other dogs would be more interested in this. I took one star away because as a standalone chew my dog has zero interest in it. I do really like the quality of it and I do feel like it would last a while for chewers. I do think for dogs interested in it this is a good chew, but it just depends if the dog will be attracted to it. I don't always want to give it to her with peanut butter on it since that can get messy. A good value though.
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Reviewed in the United States on March 9, 2025
A
Verified Purchase
A. Brockman
Waukegan, US
★★★★★ 5
Fun in a Great Toy & Fantastic Bargain!
Style: Mummy with Organs
LOVE THIS DOG TOY!! We have 5 rescue dogs, a 13# little one, & 4 lg ones from 70-100 lbs! This toy is fantastic for all of them! It’s so much fun pulling out the various inner “organs” & handing them out (when we first got it)! The dogs were So Excited getting the different parts & squeaking them like Crazy! The main big mummy (10”+) squeaks & crinkles, which goes over really well, too! The nice thing is the center of the mummy, where all the parts are held, is opened/closed via a sturdy zipper! Unlike other items with “stuffed parts” that have Velcro strips to hold the items inside, that ends up all wet & destroyed by chewing, the zipper allows me to open it & close it. This allows my smarter dogs more of a challenge as they can’t just easily open it & get the items inside pulled out a few routine times & then get bored & just destroy them & the Velcro! It also allows me to keep some of the smaller items that I like to keep intact for my small 13# dog, inside the mummy body where they’re protected from my Pit Bull mixes who chew the small toys like gum (I supervise, of course!) destroying the squeakers inside after a few good chomps! This toy is very well made! Despite being aggressively played with by very lg dogs with very strong jaws, every toy (except the set of lungs which have small sections holding them together) has held together, which is a big surprise! Most toys last minutes in this house! The mummy has held up well, with the zipper closed, too! This is such a great bargain for All the toys you get in this set & even You will have fun pulling out the insides & going back to your old High School Biology class to figure out what organ is which! My husband & I had a blast along with our 5 pups playing with this fun set of well made toys! We’re buying another set to have for back up once this set bites the dust! Yeah, it’s That Great!! If you have a small dog, or even a couple, there are so many smaller toys that you can keep some of them aside & introduce them later! A really Great Bargain & Lots of Fun!
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Reviewed in the United States on August 10, 2025
A
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Aimee T
Port Orchard, US
★★★★★ 5
cute, fun and great for dogs that don't instantly destroy toys
Style: Mummy with Organs
The dog LOVED this toy! She loved it to pieces she played with it so much! The organs and the mummy are very cute. There are a variety of different sound/ textures to the pieces. The zipper was the first thing that broke after enough shaking by the dog. It is neat that you get so many pieces in one toy and that they all fit inside the mummy's belly zipper. It is a stuffie soft toy, so if your dog is a squeaker harvester, this toy will not last long. It is well made though of your dog isn't a toy destroyer. I like that different types of stuffing the pieces have. Some are krinkly and some have squeakers.
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Reviewed in the United States on June 20, 2025
A
Verified Purchase
Anne Keller
Waukegan, US
★★★★★ 5
Great toy!
Style: Pilot Pig
My dogs love it! Even though they are smaller (~16 lbs), they had fun trying to open the pig up and get to the other toys which are much more their size. I bought a similar one, the mummy, for Halloween and they loved that one too. It's rather durable - thick fabric, well-constructed. I could see larger dogs not destroying it as easily as other plush toys. Would recommend!
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Reviewed in the United States on March 19, 2026
F
Verified Purchase
Forever Geralyn
Phoenix, US
★★★★★ 4
Adorable and Fun BUT the Zipper Can Cause a Safety Hazard
Style: Mummy with Organs, Style: Mummy with Organs
My dog is having a blast with this Halloween toy from Nocciola! The mummy is large, soft, and delightfully spooky—such a fun way to spoil your pup for the season. It has a zipper that opens up to reveal all the “insides” you’d expect from a proper mummy: lungs, heart, liver, bone, and more. Each little piece is well made, with some squeaking and others crinkling to keep dogs engaged and entertained. The only drawback I ran into is the zipper. My pup zeroed in on it and managed to chew it off within minutes. Depending on your dog’s chewing style, the zipper could be a concern. That said, the toy is still a hit in our house. My dog loves digging out the little pieces and then watching me put them back so she can start all over again. She also enjoys playing with the smaller toys individually, which gives her even more ways to stay busy and entertained.
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Reviewed in the United States on August 23, 2025

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